The obligation
CIRO's client-focused reforms require advisors to understand the products they recommend, including how fees compare to alternatives. Know Your Product is not optional.
KYP
Find better products for your clients in seconds - not hours
Know Your Product compliance, automated. Analyze thousands of products. Surface lower-cost alternatives. Document the suitability conversation.
2.35%
High-fee fund example
0.06%
ETF alternative example
$X
Annual client savings shown
The problem
Doing that properly across thousands of products and hundreds of client portfolios is still a manual process in most firms. It takes too long, so the comparison work is inconsistent.
What Hanna does
For any product in a client portfolio, Hanna shows what it costs, what similar products cost, and how much the client could save by switching. The comparison can pull from your own shelf and from competitor products.
The conversation
The comparison work is what makes the suitability discussion real
"I noticed you hold Fund X with a 2.35% MER. There is an equivalent ETF at 0.06% that has performed similarly over the last five years. At your portfolio size, that is meaningful annual savings. Would you like to discuss switching?"
Search and compare any product on the shelf
See product type, fund family, MER, and risk level
Find lower-cost alternatives in seconds
Quantify annual savings for the client conversation
Track average MER and concentration across the shelf